Data Smart

John W. Foreman John Wiley & Sons

Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a bra

ISBN10 : 1118839862 , ISBN13 : 9781118839867

Page Number : 432

Data Smart

John W. Foreman John Wiley & Sons

Data Science gets thrown around in the press like it′s magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It′s a

ISBN10 : 111866146X , ISBN13 : 9781118661468

Page Number : 409

Predictive Analytics

Eric Siegel John Wiley & Sons

“Mesmerizing & fascinating...” —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universi

ISBN10 : 1118416856 , ISBN13 : 9781118416853

Page Number : 320