Branded Entertainment

Jean-Marc Lehu Kogan Page Publishers

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the a

ISBN10 : 0749451432 , ISBN13 : 9780749451431

Page Number : 280

Genuine Authentic

Michael Gross Harper Collins

There are at least two Ralph Laurens. To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure

ISBN10 : 0060958480 , ISBN13 : 9780060958480

Page Number : 432

Scoundrel

Bernard Cornwell Penguin UK

Paul Shanahan, the owner of a yacht delivery business in Belgium, now lives a peaceful existence after a terrorist-active life. An old colleague's request for the secret transport of a large amount of

ISBN10 : 0141952059 , ISBN13 : 9780141952055

Page Number : 320