Mapping Experiences

James Kalbach "O'Reilly Media, Inc."

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because t

ISBN10 : 1491923504 , ISBN13 : 9781491923504

Page Number : 384

Mapping Experiences

James Kalbach O'Reilly Media

If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using

ISBN10 : 9781491923535 , ISBN13 : 1491923539

Page Number : 277

Mapping Experiences

James Kalbach "O'Reilly Media, Inc."

Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because t

ISBN10 : 1491923482 , ISBN13 : 9781491923481

Page Number : 384

The Desire Map

Danielle LaPorte Sounds True

Your bucket list. Quarterly objectives. Strategic plans. Big dreams. Goals. Lots of goals and plans to achieve those goals—no matter what. Except … You're not chasing the goal itself, you're actua

ISBN10 : 1622033469 , ISBN13 : 9781622033461

Page Number : 288

User Story Mapping

Jeff Patton "O'Reilly Media, Inc."

User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay

ISBN10 : 1491904887 , ISBN13 : 9781491904886

Page Number : 324

X

Brian Solis John Wiley & Sons

Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know wh

ISBN10 : 1118526805 , ISBN13 : 9781118526804

Page Number : 256

The User S Journey

Donna Lichaw

"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to

ISBN10 : 9781933820316 , ISBN13 : 1933820314

Page Number : 160