Social Media

Regina Luttrell Rowman & Littlefield

Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today

ISBN10 : 1442265256 , ISBN13 : 9781442265257

Page Number : 224

Public Relations

Edward L. Bernays University of Oklahoma Press

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend

ISBN10 : 0806188839 , ISBN13 : 9780806188836

Page Number : 308

Content Rules

Ann Handley John Wiley & Sons

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including

ISBN10 : 1118283031 , ISBN13 : 9781118283035

Page Number : 320

Beyond Big Data

Martin Oberhofer IBM Press

Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But

ISBN10 : 0133509818 , ISBN13 : 9780133509816

Page Number : 272